--- title: "Leiho vs Contentful: headless CMS comparison" description: "Enterprise SaaS headless content platform with APIs, a web app for editors, and a component-based Studio. Leiho takes another route: your content stays in WordPress, and editors click the real page of your own front end to change it." url: https://leiho.dev/compare/contentful lang: en updated: 2026-11-04 --- Compare # Leiho vs Contentful Enterprise SaaS headless content platform with APIs, a web app for editors, and a component-based Studio. Leiho takes another route: your content stays in WordPress, and editors click the real page of your own front end to change it. | | Leiho | Contentful | | --- | --- | --- | | Hosting | Your own WordPress, on any PHP host. Your front end stays wherever it is. | SaaS only. | | Open source | Yes, GPL-2.0-or-later (plugin and bridge). | Proprietary. | | Pricing | Free. No seats, no usage limits. | Free plan: yes ($0, 10 users, 2 locales, 100K API calls/month). Entry paid plan: Lite, $300/month (20 users, 3 locales, 1M API calls), with overage billing. (page rate-limited during research; figures from Contentful search results). | | Visual editing | Yes: editors click text and images on the real front end, inside wp-admin, and it updates as they type. | Yes: Live Preview with inspector mode adds Edit buttons on the real front end that jump to the source field; Studio Experiences offers drag-and-drop page composition with registered React components. | | Content model | Leiho Collections (schema builder or leiho.schema.json), or your existing ACF fields. | Both (web UI, plus migration scripts/CLI via the Management API). | | AI | Writing with your brand context on every text field, through WordPress’s own AI connectors (WordPress 7.0+). | AI Actions: template or custom prompts for translation, rewriting, SEO metadata, alt text, runnable in bulk (availability by plan: not confirmed). | | MCP server | Yes, through the official WordPress MCP Adapter: agents read content and write drafts only. | Yes, official @contentful/mcp-server. | | Localization | Built in, field by field: one entry holds every language, fields are translatable or shared, and AI or agents (MCP) translate what is missing. | Yes, built-in locales (count limited per plan). | | SEO and AI search | Built in: each collection maps its fields to schema.org, description and FAQ. Leiho serves JSON-LD, llms.txt and every page as Markdown, in every language. | No built-in SEO fields: Contentful's guide has you model meta title and description. AI Actions can draft meta descriptions. JSON-LD, llms.txt and Markdown are left to the front end. | Checked on 5 November 2026 from each vendor’s site. Prices and plans change: follow the sources below. - Mature enterprise governance, roles and multi-space setup. - Large app marketplace and integration ecosystem. - Globally CDN-delivered content APIs with no infrastructure to manage. - Your content stays in a WordPress you host, not in a vendor’s cloud. - Free and GPL for every site: no seats, plans or usage limits to watch. - Editors keep WordPress: their login, roles, media library and plugins. - Publishing follows your deployment, from a build hook to GitHub Actions or a self-hosted Coolify. ### Choose Contentful if… Larger organizations that want a fully managed, enterprise-grade content platform and can budget for SaaS pricing. ### Choose Leiho if… Your team or your clients already know WordPress, you want them to edit the real page of a Next.js, Astro, Nuxt or SvelteKit site, and you’d rather not pay per seat or move content to a vendor’s cloud. ## Can I move from Contentful to Leiho? There is no automatic importer from Contentful. Leiho entries are WordPress posts, so content can be brought in with WordPress import tools or a script using Leiho’s PHP API. Your front-end components usually stay the same: only the data source and the annotations change. ## Do I need WordPress? Yes. Leiho is a WordPress plugin: WordPress stores the content and runs the back office. Any PHP host works, and your front end stays separate. Sources: [contentful.com/pricing](https://www.contentful.com/pricing/) · [contentful.com/blog/updated-pricing-and-work…](https://contentful.com/blog/updated-pricing-and-workflows-app) · [contentful.com/developers/docs/tutorials/pre…](https://contentful.com/developers/docs/tutorials/preview/inspector-mode.md) · [contentful.com/help/studio/experiences](https://www.contentful.com/help/studio/experiences/) · [contentful.com/help/ai-automations/ai-actions](https://www.contentful.com/help/ai-automations/ai-actions/) · [github.com/contentful/contentful-mcp-ser…](https://github.com/contentful/contentful-mcp-server/wiki) · [contentful.com/seo-guide/content-modeling-seo](https://www.contentful.com/seo-guide/content-modeling-seo/). Something out of date? [Tell us](https://github.com/pixelersagency/leiho/issues/new?title=Comparison%20update). Other comparisons - [**Leiho vs Sanity**](https://leiho.dev/compare/sanity) - [**Leiho vs Strapi**](https://leiho.dev/compare/strapi) - [**Leiho vs Storyblok**](https://leiho.dev/compare/storyblok) - [**Leiho vs Payload CMS**](https://leiho.dev/compare/payload-cms) - [**Leiho vs Directus**](https://leiho.dev/compare/directus) - [**Leiho vs Prismic**](https://leiho.dev/compare/prismic) - [**Leiho vs TinaCMS**](https://leiho.dev/compare/tinacms) - [**Leiho vs Builder.io**](https://leiho.dev/compare/builder-io) - [**Leiho vs Hygraph**](https://leiho.dev/compare/hygraph) - [**Leiho vs DatoCMS**](https://leiho.dev/compare/datocms) - [**Leiho vs Decap CMS**](https://leiho.dev/compare/decap-cms) - [**Leiho vs Keystatic**](https://leiho.dev/compare/keystatic) - [**Leiho vs Webflow (CMS)**](https://leiho.dev/compare/webflow) - [**Leiho vs Headless WordPress (ACF + WPGraphQL)**](https://leiho.dev/compare/wordpress-headless) ## Edit the real site. Free and open source. Try it on a real WordPress, in your browser. - [Try it in your browser](https://leiho.dev/try) - [View on GitHub](https://github.com/pixelersagency/leiho)